Ice cream maker secures supermarket listings
Already available in Morrisons and Waitrose and sold in more than 30 independent retailers, Brymor will now supply 500ml and 1-litre packs of ice cream to 31 Booths stores across the Pennines into Lancashire and 60 Co-op stores in Yorkshire and the north-east.
The manufacturer said it expected the contract wins to increase the demand for its products by up to 20%. Brymor’s deals to supply the Co-op and Booths have coincided with a rebrand of the Wensleydale, North Yorkshire-based company.
Extend its geographical footprint
It said the new brand aimed to celebrate the unique qualities of the product and appeal to consumers who recognise and value “both provenance and flavour”, while allowing it to continue to extend its geographical footprint.
Managing director Paul Hodgson said: “We wanted our new brand to communicate the simplicity, unique quality and genuine nature of our ice cream.
‘Excited to be recognised’
“We are excited to be recognised by leading supermarkets, as well as independent retailers, and our new brand will help us progress with our plans for growing sales both regionally and nationally.”
Trading since 1984, Brymor produces ice cream on its farm with milk from its own herd of Guernsey cows. Its ice cream is made with levels of butterfat reportedly higher than its competitors that use regular milk.
In addition to supplying retailers, Brymor has its own ice cream parlour at High Jervaulx Farm. It serves 30 different varieties of ice cream and attracts more than 300,000 visitors a year.
Meanwhile, Kallø has secured a major new listing for its low-calorie snacking range Popped Snacks in 80 high-traffic commuter WHSmith stores from 26 July, with a roll-out to high street stores in August.